Is it always better to be politically correct?

As a journalist, it is important to be objective and truthful. In being objective a certain level of political correctness is required, such as using the word firefighter instead of fireman or firewoman, but is there a certain point where society gets carried away with its desire to please everyone?

It is good to avoid offending people, but I think there is a point where the politically correct term becomes more offensive than the word or expression it is meant to dilute. 
Let's get acquainted with some typical politically correct terms: There are politically correct terms to describe race, such as African-American for Black, Asian-American for people of Asian descent, Hispanic for anyone hailing from Mexico or anywhere south of it or from Spain, and Caucasian for anyone who isn't one of the options I've already listed. There are also politically correct terms for jobs, such as sanitation engineer to describe janitorial jobs, or law enforcement officer instead of policeman or policewoman. 

The concept of politically correct terms is to minimize social and institutional offense regarding terms that are gender-specific or general society deems intolerant.
But what about terms like "unsavory character"? This is the PC term for a criminal. The definition of the word savory:  Pleasing, attractive, or favorable, typically regarding taste. So if a person is unsavory, are we to think they don't taste good?  In this sense it would probably just be easier to say, "The person is a criminal." This is an example of a PC term that is simply trying to make a word sound better, when in reality, the original word was a better description. For a society that so values honesty, I would think that in some cases it is easier to be upfront and say what we mean instead of sugarcoating things by using PC terms.

Then of course there are those terms that are historically loaded and negative, in which case we try to use PC terms in order to keep from offending a group of people perhaps regarding their race or occupation. However, some politically correct terms seem more offensive than helpful. For example, the PC term "Hispanic" encompasses an extremely large group of people. Occasionally the Hispanic group is broken into Mexican and non-Mexican ­­— as I've seen on some surveys — but for the most part, if you are not white, black, Asian, or Native American, you are considered Hispanic.

Technically though, the term Hispanic is to denote a person with a relationship to the region of Hispania, or people that are of Spanish descent, but now is thought to describe anyone from a Spanish-speaking nation. What we disregard by using this term though, is that we group many people who do not consider themselves Hispanic into this group simply because of where their ancestry is. Many people would rather consider themselves Latino or Latina, but because that word is gender-specific, we have decided it is less offensive to use Hispanic.

In general, I do agree that is good to keep from offending people when we speak or write, but there is more to take into consideration upon dubbing PC terms to groups of people than simply what part of the world their ancestors hail from, or what their primary language is. By grouping people together in such broad clusters, we remove part of the uniqueness of that people.