The famed producer Zaytoven, who is credited with making trap music what it is today, came to Spokane on April 24 to perform downtown at at The Pin — a night that seemed like more of a private party thrown by Zaytoven himself than a concert.
The night began with opening artists Lou Era, WranQ Ramone, C-Major, Young Neeves, Yung Spade and DJ Breece who set the tone with their high-energy performances.
Zaytoven entered the stage with his crew and filled the atmosphere with a candid excitement to get the party started.
The Pin is a venue slightly smaller than the Knitting Factory with a stage much closer to the audience, which is why Zaytoven lit up the stage with just a fraction of his career’s most successful songs. Some members of the crowd couldn’t help but want to party on the stage with him — so they did.
The bangers that tuned the audience into the show were Gucci Mane’s “East Atlanta Day," Migo’s “Versace” featuring Drake and “Too Much Sauce” by DJ Esco, Future and Lil Uzi Vert. All of which, of course, were produced by Zaytoven himself.
Zaytoven’s overwhelming presence in the creation and transformation of trap music is due to his selfless commitment to the art of creating beats. In an interview with “No Jumper” published on YouTube just four days prior to his appearance in Spokane, Zaytoven shared his perspective on his success, talent and profession.
“I used to give [my beats] out to anyone I thought was halfway dope,” Zaytoven said in the video.
As stated on "No Jumper," he did this even after making a name for himself because he sees his talents as gifts that need to be shared with as many people as possible — he thrives on being the channel that artists use to reach their own dreams of stardom.
Those in the audience got to witness this philosophy in action. After effortlessly igniting the night with his produced songs, Zaytoven invited members of the audience to freestyle to his beats and two men took up the opportunity.
As the two men took their turn going off on Zaytoven’s beats like so many successful rappers before them, the cameraman bobbed and weaved through the crowd, catching all the intimacies of people’s reactions to being able to party with Zaytoven that night.
The Pin had transformed into a trap music hidden gem over the course of three hours. With Zaytoven and his crew came the enthusiasm for enjoying music for music’s sake. Better said, trap music for trap music’s sake — and everyone seemed thrilled to have been able to claim that moment as one of their own making in collaboration with Zaytoven.
Loren Carrillo is a staff writer. Follow him on Twitter: @LorenCarrillo12.